Our team

Pura Strong

Founder, Senior Attorney, Anti-Money Laundering (AML) Expert

Qualifications: JD, LLM, Series 6 and Series 63 NASDAQ Licenses, Registered with the Madrid and Barcelona Bar Associations.

With over 30 years of legal experience, Pura Strong is a dedicated expert in combating money laundering and tax fraud. As a respected member of the Madrid and Barcelona Bar Associations, she is also a Board Director of the Spain-USA Bar Association, a member of the Spanish Tax and Accounting Experts Association (AECE), and the International Arbitration Association, among others.

Pura’s career began in Madrid, where she specialized in securities, financial institutions, banking law, and taxation. She then expanded her expertise in New York, where she joined Prudential, providing financial planning for individuals and corporations. She also worked at Yi, Tuan and Brunstein, a New York law firm focusing on corporate law and estate planning.

Currently, Pura is one of Spain’s most recognized experts in Anti-Money Laundering (AML). She serves as an expert witness for Spain’s Financial Intelligence Unit (SEPBLAC) and is a renowned speaker and trainer in AML. Her work focuses on how the control of money laundering and tax fraud through international agreements can significantly contribute to limiting terrorism, corruption, and organized crime.

Lina Llorente

Arquitect

Qualifications: Degree in Architecture with a specialization in Urbanism from the Polytechnic University of Madrid and a Master's in Community Intervention and Citizen Participation

Lina Llorente Sánchez is a highly accomplished architect with a deep specialization in urban planning, public participation, and management. She leads initiatives that intertwine legal and architectural expertise, ensuring comprehensive solutions for clients across Spain and internationally.

With over 25 years of experience, Lina has co-led ERV Arquitectes Associats, a multidisciplinary team focused on urban planning and consultancy. Her work spans projects in Spain and Latin America, with a particular emphasis on social housing, neighborhood improvements, and the restoration of historical centers. Lina has played a crucial role in several international urban development programs, collaborating with organizations such as the Inter-American Development Bank, the World Bank, and the European Union. Her notable projects include interventions in historic centers like La Paz, Santiago de Chile, Valparaíso, Viña del Mar, and Santo Domingo, and urban revitalization in cities across Argentina.

In addition to her architectural practice, Lina has contributed to academia, teaching at both the University of Ramon Llull and the Polytechnic University of Catalonia. Her academic focus includes urban and territorial development, particularly in developing countries, where she shares her expertise in planning and sustainable city management.

Her work reflects a deep commitment to improving urban environments and enhancing community well-being. Lina vast experience and international perspective make her a valuable asset.

Luis Bazán

HR Director and Senior Legal Labour Advisor.

Qualifications: Bachelor’s Degree in Law from Universidad Autónoma de Madrid, Master’s in Legal Practice from Escuela Federico de Castro, and a Master’s in Human Resources Management.

Luis Bazán is a distinguished HR Director and Senior Legal Labour Advisor with extensive expertise in Employment and Commercial Law. His career spans a wide range of roles, from HR generalist positions to specialized legal advising, encompassing Employee Relations, Payroll Management, and Full Lifecycle Recruitment. His proficiency in these areas is complemented by his international experience, particularly in managing complex projects during his five-year tenure in London.

Luis is recognized for his proactive approach, unwavering dependability, and strong organizational skills. He excels in high-pressure environments, effectively managing multiple tasks and meeting demanding deadlines with precision and efficiency. His comprehensive understanding of both legal and HR functions enables him to provide holistic and strategic solutions that support business objectives while ensuring compliance and fostering positive employee relations.

Luis’s ability to navigate the complexities of labour law and human resources, coupled with his commitment to excellence, makes him a valuable leader at Strong Law/Incwell. His experience and skills ensure that the firm’s clients receive top-tier legal and HR services tailored to their specific needs.

Jimena Sastre

Senior Lawyer and Compliance Officer.

Qualifications:Degree in Political Science and Law, Multiple Master’s Degrees in Corporate Compliance, Cyber-Compliance, and AML

Jimena Sastre is a distinguished compliance expert with a robust academic and professional background. She holds degrees in political science and law from UC3M and has further specialized with Master’s degrees in Corporate Compliance, Cyber-Compliance, and AML.

Jimena is the President of the Spanish chapter of the Association of Certified Financial Crime Specialists (ACFCS). She also serves as an expert witness for Spain’s Financial Intelligence Unit (SEPBLAC) and is an accredited compliance officer with certifications from ASCOM and IFCA. Jimena’s deep expertise in compliance and regulatory frameworks makes her an essential leader within our firm.

Gabriel Esteban

Senior Accountant &Tax advisor.

Qualifications: Bachelor's in Business Administration from Universidad Carlos III de Madrid and a Master's in Big Data & Business Analytics from Universidad Nebrija.

Gabriel is a seasoned Senior Accountant and Tax Advisor, specializing in complex financial management and tax consultancy for international clients. With a strong foundation in business administration and advanced expertise in data analytics, Gabriel brings a unique combination of analytical skills and practical experience to his role at Strong Abogados.

Over the course of his career, Gabriel has managed the financial portfolios of over 60 multinational companies, ensuring compliance with both local and international tax regulations. His work includes the preparation of personal and corporate tax returns, financial statements, and detailed fiscal reports tailored to the specific needs of each client. Gabriel's methodical approach and deep understanding of the financial landscape allow him to provide strategic advice that optimizes financial performance and minimizes tax liabilities. Before joining Strong Abogados, Gabriel gained valuable experience at Deutsche Bank, where he honed his skills in administrative and commercial roles.

His background in Big Data and Business Analytics further enhances his ability to analyze financial data and deliver actionable insights, making him a key player in the firm's efforts to provide innovative and effective financial solutions. In addition to his professional achievements, Gabriel is committed to continuous learning and development, having completed certifications in Python, Agile Methodologies, and financial markets. His technical proficiency and dedication to excellence ensure that Strong Abogados' clients receive the highest level of service.

Víctor García

Controller.

Qualifications: Bachelor's in Economics and Business Administration from Universidad de La Laguna, with additional certificate from the Registry of Auditors (REA) for access to the Official Registry of Auditors (ROAC) and a Certificate of Pedagogical Aptitude from Universidad Alfonso X el Sabio.

Víctor is a distinguished Controller with over two decades of experience in financial management and corporate accounting. As a key member of the Strong Abogados team, Víctor oversees the firm's financial reporting and compliance efforts, ensuring that all financial activities align with regulatory standards and support the firm's strategic goals.

Víctor's expertise lies in financial control, cash flow management, and the preparation of comprehensive financial reports for both internal and external stakeholders. At Strong Abogados, he is responsible for presenting monthly financial statements to the management team, managing the firm's cash flow, and ensuring timely compliance with tax obligations. His meticulous approach to financial management has been instrumental in maintaining the firm's financial health and supporting its growth.

Prior to his role at Strong Abogados, Víctor held senior financial positions in various companies, including iNTERSPORT, United Confectionary and COMEXFOODS CANARIAS. In these roles, he was responsible for overseeing all aspects of financial operations, from client account management and risk assessment to the preparation of annual cash flow statements and tax filings. His work in these positions demonstrated his ability to manage complex financial systems and provide strategic insights that drive business success. Victor is a Certified Accountant, by the National council of Economist.

Víctor's academic background in economics and finance, combined with his practical experience and professional certifications, makes him an invaluable asset to Strong Abogados. His deep understanding of financial principles, coupled with his commitment to excellence, and his kindness to deal with any issues, ensures that the firm operates with the highest levels of financial integrity and efficiency.

Maximo J Ruano

Account Manager.

Qualifications: Doctor of Law from Universidad Católica and a Master's in International Business Law from Centro de Estudios Garrigues.

Maximo Jorge Ruano is a corporate lawyer, and a dedicated Account Manager with extensive experience in legal practice and client management. Currently leading client relations at Strong Law in Madrid, Maximo brings a wealth of knowledge in international business law and litigation, ensuring that clients receive expert advice and strategic solutions tailored to their needs.

Maximo served as a Legal Advisor at Posadas, Posadas & Vecino in Uruguay, where he specialized in contentious matters, and as a Legal Assistant at Guyer & Regules, focusing on corporate and banking law. His diverse legal background and his expertise in Spanish and U.S. Business Law, gained from Fordham University School of Law, allow him to navigate complex legal landscapes with ease.

Maxmimo´s international experience, combined with his legal acumen, makes him a valuable asset to his clientele.

Yaiza Guzmán

Financial Controller and Legal Advisor.

Qualifications: Bachelor's in Law and a Master's in Legal Practice from Universidad de La Laguna.

Yaiza Guzmán is a skilled legal professional with a focus on financial control and compliance. As a financial controller and legal advisor at Strong Law in Santa Cruz de Tenerife, Yaiza ensures that financial operations align with legal standards and corporate governance.

With over three years of experience in legal and fiscal compliance, Yaiza has developed a reputation for her meticulous attention to detail and her ability to navigate the complexities of financial regulation. Prior to her current role, she served as a Legal Advisor at "Canarias Sin Deuda", where she was responsible for advising on labor and fiscal matters.

Yaiza's commitment to excellence and her proactive approach to learning new skills make her an integral part of Strong Abogados, where she contributes to the firm's mission of providing top-tier legal and financial services.

Miguel Jesús Suárez

IT Director.

Qualifications: Advanced Technical Diploma in Web Programming from CIFP César Manrique.

Miguel is a passionate Web Developer and IT Systems Technician with a strong foundation in programming and system management. Currently serving as the IT Director at Strong Law/Incwell, Miguel plays a crucial role in overseeing the firm’s technological infrastructure and leading web development projects.

Miguel’s career began with a deep interest in technology, which he cultivated through both formal education and self-directed learning. His experience spans technical support, web programming, and IT management, with a particular focus on implementing robust and scalable solutions. Before joining Strong Law/Incwell, Miguel worked as a freelance web developer, where he honed his skills in programming languages such as Spring Boot and Python.

His dedication to staying at the forefront of technological advancements ensures that Strong Law/Incwell remains a leader in legal technology.

Sergio Bujalance

Labor Technician.

Qualifications: Bachelor's in Labor Relations from Universidad de La Laguna and certifications in Labor Law and Social Security from Universidad Nebrija.

Sergio is an expert in labor relations and social security law, serving as a Labor Technician at Strong Law/Incwell. His role involves advising on socio-labor issues, ensuring compliance with labor laws, and providing strategic guidance on human resource management.

Sergio’s background includes experience as a Labor Relations Intern at Grupo DISA, where he developed a deep understanding of labor laws and HR practices. His proactive approach and strong organizational skills have made him a key contributor to the success of Strong Law/Incwell’s labor advisory services.

Sergio's passion for labor law and his commitment to improving workplace relations make him a valuable asset to the firm, ensuring that clients receive comprehensive and informed legal advice.

Tania Monleón

Office Manager.

Qualifications: Bachelor's in Translation and Interpretation from Universitat Autònoma de Barcelona and specialized courses in SEO, SEM, and Digital Marketing.

Tania Monleón is a translator and the Office Manager at Strong Law/incwell in Barcelona, where she plays a pivotal role in bridging communication gaps for international clients and managing the firm's office operations. With expertise in translation between English, Spanish, and Chinese, Tania ensures that legal documents and communications are accurately conveyed, supporting the firm’s global operations.

Tania's role extends beyond translation; she also manages the firm’s social media presence and provides interpretation services, ensuring seamless communication in both legal and business contexts. Her previous experience in content creation and marketing adds a dynamic layer to her role, allowing her to contribute to the firm’s broader strategic goals.

Tania’s linguistic skills and her ability to manage complex projects make her an indispensable member of the Strong Law/Incwell team.

Víctor Pérez

Senior Tax Accountant.

Qualifications: Bachelor’s Degree in Finance and Accounting from Universidad Internacional de La Rioja (UNIR) and a Technical Specialist Diploma in Administration and Commerce from I.E.S. La Orotava.

Víctor Pérez is an experienced Senior Tax Accountant with over 15 years of expertise in financial management, tax compliance, and accounting. Currently serving as a Senior Tax Accountant at Strong Law/Incwell in Santa Cruz de Tenerife, Víctor plays a pivotal role in ensuring that the firm’s clients meet all their tax obligations efficiently and accurately.

Throughout his career, Víctor has held significant positions in various industries, including healthcare and IT consulting. Prior to joining Strong Law/Incwell, he was the Billing Manager at Vithas Tenerife, where he streamlined billing processes and improved financial reporting. His experience also includes working as an Accountant and IT Coordinator at ZEC Management Consulting, where he managed financial operations and coordinated IT projects, enhancing the firm's technological capabilities.

Víctor’s technical proficiency is complemented by his extensive experience in ERP systems and financial software. At Canarlab, he specialized in post-sales support for a3ERP and a3ASESOR software, providing training and resolving complex issues for clients. His expertise in financial software has been a critical asset in his roles, allowing him to optimize financial workflows and improve client satisfaction.

With a strong foundation in both accounting and IT, Víctor brings a unique blend of skills to Strong Law/Incwell, ensuring that financial management is both accurate and efficient. His commitment to continuous improvement and his ability to adapt to new challenges make him a valuable asset to the firm and its clients.

Víctor is fluent in Spanish and is dedicated to providing top-tier financial services with a focus on accuracy, efficiency, and client satisfaction.

Ana Mederos

Lawyer | International Law & Tax Specialist.

Qualifications: Law Degree from Complutense University of Madrid, Master’s in Tax Advisory and Taxation (CEF), and currently preparing the Solicitors Qualifying Examination (SQE) to qualify as a lawyer in England and Wales.

Ana Mederos is a senior lawyer with extensive experience in cross-border advisory and multi-jurisdictional representation. As in-house counsel at R20 Advisory Limited in London, she drafted corporate policies, managed disputes in England, the British Virgin Islands and Guernsey, and represented creditors in Spanish insolvency proceedings.

Earlier, she served as a Tax Advisor at Arcoasa Consultores and a Tax Lawyer at ETL Ejaso, focusing on tax planning, administrative appeals, and defense during tax audits. Her grounding in Common Law and practical accounting enables a pragmatic, end-to-end approach to complex matters.

At Strong Law/Incwell, Ana acts as a Senior Account Manager. She excels at incorporating new companies efficiently and leads the review of contracts and complex legal procedures, guiding clients through international issues with clarity, composure, and patience.

Beatriz Plasencia

Fiscal Expert.

Qualifications: Master’s in Corporate Taxation from Universidad del Atlántico Medio (2018), a University Diploma in Entrepreneurial Development (introductory level) from Universidad de La Laguna (2013–2014), and an Undergraduate Diploma in Business Studies from the same university (2008–2013).

Beatriz Plasencia González (“Bea”) is a taxation professional highly specialized in the Spanish tax regime for companies and self-employed individuals.

She has worked in diverse professional environments, including internships at Delgado Yumar Asesores and Club Inmobiliario de Canarias, as well as a scholarship at Bufete Aledo. She has also handled front-office service and vendor management in the hospitality sector, strengthening her communication and organizational skills.

Her profile combines strong technical knowledge of corporate taxation with a proactive attitude and the ability to adapt to different accounting environments. She has particular expertise with QuickBooks and Xero and in translating and reconciling those ledgers to the Spanish General Chart of Accounts (PGC), which fits seamlessly with our integration software.

At Strong Law, Bea manages the setup of tax powers of attorney for new clients (AEAT), downloads and forwards all tax notifications with clear explanations, and provides unwavering support—together with the assigned accountant—throughout any AEAT information requests received by our clients.

Emma Sánchez

Account Manager | Legal & Fiscal advisor.

Qualifications: Degree in Business Sciences, MBA from University of Dallas (USA) and Advanced Financial Management Program from EOI.

Emma Sánchez Ruiz is a tax and accounting advisor with over 20 years of experience specializing in tax management for foreign clients in Spain. Fluent in English (C2) with extensive expertise in non-resident taxation, wealth taxes, Model 720, and residency procedures.

Currently serves as Tax and Sales Advisor at QML Tax & Legal Consulting, managing international portfolios and liaising with public administrations. Previously held leadership roles at firms such as Legal Matters LMC and Imont Legal Services, where she strengthened her strategic profile in international taxation and accounting management.

Her background includes experience in real estate, marketing, and sales, as well as roles at multinational corporations like Gillette Spain, where she led SAP projects and EDI systems. Versatile, self-taught, and committed to excellence.

Caroline Coratto

Accountant.

Qualifications: Bachelor’s Degree in Accounting and Finance and Higher Vocational Diploma (Dual Program) in Administration and Finance + Executive Assistance.

Caroline is a Junior Accountant at Strong Law, where she manages client invoice processing and performs timely bank reconciliations to keep ledgers accurate and audit-ready. She prepares supporting schedules for tax filings and coordinates client meetings, leveraging her Portuguese, Spanish, English, and Italian to ensure clear, efficient communication.

She also monitors and follows up on unpaid client invoices, helping reduce aged receivables and improve cash flow. In addition, Caroline assists clients and internal teams with Strong Law’s Tempo software—onboarding users, answering day-to-day questions, and streamlining invoicing and reconciliation workflows.

Previously, she worked at PwC on project and grant management for startups, and held operational roles at BELOW (production support) and South Airport Hotel (multilingual front desk), strengthening her organizational skills and client-service mindset.

Alba Gutiérrez

International Relations | Junior Assistant in operations.

Qualifications: Bachelor’s in International Relations from Ramon Llull University (Blanquerna), specializing in the Middle East, North Africa, and Sub-Saharan Africa.

At Strong Law, Alba is one the bilingual points of contact at the main line. She schedules and hosts client meetings, answers and triages calls, and personally accompanies clients to the notary, the Mercantile Registry, banks, and other institutions—ensuring smooth logistics, clear communication, and timely completion of formalities. Her perfect English and composed demeanor make her especially effective in high-stakes, time-sensitive appointments.

Previously, Alba completed internships with the Arab Federation for Digital Economy (Abu Dhabi), contributing to initiatives such as the Arab Food Hub and supporting the federation’s presence in Syria. She also served as Consular Assistant at the Consulate of Ireland in Barcelona, managing the official agenda, passport issuance, and citizen services while coordinating with the Embassy in Madrid. This background in diplomacy and international relations underpins her client-care approach: organized, culturally fluent, and solutions-focused.